Daily real estate briefing: Rising supply, slower apartment price growth and strong social housing demand

The real estate market continues to see notable developments as supply rises sharply after a prolonged period of compression. Nearly 100,000 products have been introduced to the market, raising concerns about oversupply, although liquidity at many new projects shows that demand for quality products remains. In Ho Chi Minh City, apartment price growth is slowing as supply improves and purchasing power weakens, while forecasts suggest that a significant correction could emerge between 2028 and 2030. Hanoi is also expected to enter a period of adjustment and clearer market segmentation over the next two years. In the social housing segment, more than 12,000 people registered to compete for 750 apartments, highlighting strong demand while developers continue to face obstacles related to capital, profit margins, procedures and land funds. In Me Linh, the Minh Duc social housing project includes 612 apartments, of which 551 are expected to be offered for sale at an estimated price of nearly ...
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Daily Real Estate Briefing: New Policies, Apartment Prices and Market Capital Flows

Vietnam’s real estate market is seeing notable developments across legal policy, credit and housing demand. Residents can now access VNeID to read the full texts of three important draft laws related to land and housing, select their level of approval and submit feedback. However, in property transactions, the paper land-use certificate still needs to be carried until the fully electronic certificate issuance process is activated. Notably, the draft amended Housing Law proposes several compensation options when old apartment buildings are demolished, allowing residents to choose housing, land or cash. The Ministry of Construction has also stated that residents’ property rights are not lost when an apartment building reaches the end of its service life and will be handled in accordance with regulations.

From a market perspective, high lending rates and the continuous arrival of new supply are making buyers, particularly young people, more cautious despite continued demand and accumulated savings. Purchasing power is considered to remain, but is becoming increasingly selective. Apartment prices in Ho Chi Minh City and Hanoi are forecast to enter an adjustment phase and become more differentiated as supply improves and purchasing power comes under pressure. In Ho Chi Minh City, a significant adjustment could emerge during the 2028 to 2030 period. Social housing continues to show strong demand, with more than 12,000 people registering to compete for 750 apartments. Meanwhile, the Minh Duc social housing project in Me Linh is expected to offer 551 apartments for sale out of a total of 612, with a provisional price of nearly VND 24 million per square meter.

Real estate capital may also expand into hotels, resorts and tourism under a new policy from the State Bank of Vietnam, potentially providing additional support for the housing market. Hodeco plans to transfer Hodeco Seavillage in Vung Tau for VND 1.05 trillion after divesting a project worth nearly VND 2 trillion, with the aim of optimizing cash flow and concentrating resources. Saigontourist Group, meanwhile, reported nearly VND 507 billion in profit in the first half of the year, up more than 67% year on year. Technology is also changing the home-search journey as buyers use ChatGPT for calculations, raising the risk of a significant reduction in the role of brokers. Alongside business developments, the market is seeing new property experience models such as the approximately 2,500-square-meter WOW Center in southern Ho Chi Minh City, as well as growing attention to space optimization, home safety and Singapore’s land expansion strategy.

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